US rapper BIA fronts the campaign for Sean Combs's debut womenswear collection, in collaboration with Missguided, launching September 29.
The Sean John x Missguided range features quilted tracksuits, bodysuits, sweatshirts, crop tops, hoodies, and puffer jackets, and BIA commented 'This whole collection is my style. I pride myself on being able to dress in baggy clothes while still being sexy. I love what Missguided represents and how they empower me to be my true self! I think that really shines through in the campaign'.